RECOVERY AND THE ROLE OF FOOD

This communication design class project looked at data gathered from focus group whose participants were living with a chronic disease. It focused on the role of food in there lives. I examined the data with the client Quaker in mind.

Story Platform: I wanted to re-orient the source material through the lens of the participants stories of adjusting, adhering and accepting there health issues with the help of food choices.

Framework: I distilled the participants discussion into key areas of focus for Quaker. The hope was to stir discussion on areas that the company could explore with the recovery segment in mind.

Opportunity Frame: ​I uses the metaphor of Being to Boss to encourage Quaker Oats to create a new extension product that puts the consumer in charge of what goes into their breakfast.

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