Navigating through the cancer center at the hospital was not an easy experience for patients. In this design planning workshop we assisted Memorial Sloan Kettering Cancer Center (MSKCC) in providing a system that would put the needs of patients and families first as well as give clear, concise information through easy to follow directions. We designed a wayfinding experience that made patients feel confident, welcome, and at ease in a way that accommodates MSK’s complex architectural needs, naming conventions, and brand guidelines.
Team: Natalie Scoles, J.M. Downey, Anushree Jain, John Lee, Nabila Norwin, Andrea Zúñiga
Advisors: Jeremy Alexis, Masha Safina