http://www.nataliescoles.com/index daily 1.0 2025-10-28 https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1400680564886-Y87903XFXUMF5JJ1HV34/oqqTvZh8PtgAmAqaZQlPYjFPGVUQHxne2MxXeus3QNw.jpg Portfolio THE SOLUTION We created a design strategy along with specific design recommendations to help MSK move forward in implementing a plan for way finding throughout it facilities. We also designed a diorama to demonstrate how our design recommendations work as a system throughout a space. https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1400680482011-Q1IV4BQPOFII62E8M99V/image-asset.jpeg Portfolio https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1400683871891-0C10CK5SJG30U0F2L7NY/MSK+Wayfinding+Final+Pres_V4_Page_11.jpg Portfolio https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1400683879686-4FKX6Q5N6NCDWQ56G99C/MSK+Wayfinding+Final+Pres_V4_Page_12.jpg Portfolio https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1400683884785-J7BRFW27ALK9YANPV5TG/MSK+Wayfinding+Final+Pres_V4_Page_13.jpg Portfolio https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1400683901291-4040AP17ILTS9FHCJBMS/MSK+Wayfinding+Final+Pres_V4_Page_14.jpg Portfolio https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1400683922711-P52NDFBW9HYFWO4LC11D/MSK+Wayfinding+Final+Pres_V4_Page_15.jpg Portfolio https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1400683928785-1KEW7ZO9TPGIDID08OJO/MSK+Wayfinding+Final+Pres_V4_Page_16.jpg Portfolio https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1400683930495-MCMI0ONYSLT0X54KHSD8/MSK+Wayfinding+Final+Pres_V4_Page_17.jpg Portfolio https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1400683950311-H79RV1SM9LRQS68GA3PM/MSK+Wayfinding+Final+Pres_V4_Page_18.jpg Portfolio https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1400683947331-TV0CEPF037N3G0HKB708/MSK+Wayfinding+Final+Pres_V4_Page_19.jpg Portfolio https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1400683982211-S83N6D81BQ0OACOCEII8/MSK+Wayfinding+Final+Pres_V4_Page_20.jpg Portfolio https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1400683976865-X24NKAJAG3B6L2PCVTAR/MSK+Wayfinding+Final+Pres_V4_Page_21.jpg Portfolio https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1400683992054-XW92Y00SX4AR8QOTD2U6/MSK+Wayfinding+Final+Pres_V4_Page_22.jpg Portfolio https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1400681995700-PGG4DQFPIHAFQBXXAYYF/Screen+Shot+2014-05-21+at+9.12.50+AM.png Portfolio THE PROBLEM Wayfinding at the hospital left patients confused and frustrated. They felt lost or intimidated with information. We wanted to assist MSK in providing a system that would put the needs of patients and families first as well as give clear, concise information through easy to follow directions. We also felt any solution should apply to diverse environments and grow over time as new MSK environments are built. https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1400684957150-4S6QEZDMCNUJ5LHMLC8J/msk+wayfinding+guide+final_Page_19.jpg Portfolio https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1400684964165-NZRKXUQQVQI6Y4W1HA87/msk+wayfinding+guide+final_Page_20.jpg Portfolio https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1400684965106-8KJW9LLASC3GR9H9MJF4/msk+wayfinding+guide+final_Page_21.jpg Portfolio https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1400684994362-IBLKATIITIK3WFW89GWU/msk+wayfinding+guide+final_Page_22.jpg Portfolio https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1400684973994-1G8KDAWCUTCYSHDHNYUS/msk+wayfinding+guide+final_Page_23.jpg Portfolio https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1400684984005-A8YE2TL4XL1JYHSAR4ZK/msk+wayfinding+guide+final_Page_24.jpg Portfolio https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1400685002599-PBDGDJ77BLGHVNA0PBHL/msk+wayfinding+guide+final_Page_25.jpg Portfolio https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1400685009212-XFQNAD23XM8SI89MB3JB/msk+wayfinding+guide+final_Page_26.jpg Portfolio https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1400685012585-H5VNTV5S2M0AH3KQFGJR/msk+wayfinding+guide+final_Page_27.jpg Portfolio https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1400685026306-HLS3DA7AM47T7HTBCWM5/msk+wayfinding+guide+final_Page_28.jpg Portfolio https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1400685022269-YU4A5X6H3WWFCGE5KPST/msk+wayfinding+guide+final_Page_29.jpg Portfolio https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1400685033586-791JNU5Z5NEFYFDWJENW/msk+wayfinding+guide+final_Page_30.jpg Portfolio https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1400685035302-P3VG50KQRH5DP9ACR6DA/msk+wayfinding+guide+final_Page_31.jpg Portfolio https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1400685042074-MFBT1BA3SDAXZXRDTY2B/msk+wayfinding+guide+final_Page_32.jpg Portfolio https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1400685054431-WYXY7YRQ1FIPTZ9NECVT/msk+wayfinding+guide+final_Page_33.jpg Portfolio https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1400685050235-J3MUC3ZT6G7VA0Y7FFTK/msk+wayfinding+guide+final_Page_34.jpg Portfolio https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1400685090785-TGOJPN9Q1W19HQZS68X7/msk+wayfinding+guide+final_Page_35.jpg Portfolio https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1400685079001-2EYP4TW3FQABU7C3NB6W/msk+wayfinding+guide+final_Page_36.jpg Portfolio https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1400685092756-U7DC18L4N5PA5GSZH0C9/msk+wayfinding+guide+final_Page_37.jpg Portfolio https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1400685117262-JTQQM6ITZIORRZJY1DK1/msk+wayfinding+guide+final_Page_38.jpg Portfolio https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1400685114275-A9JM7SIGB5YJQ7C35PES/msk+wayfinding+guide+final_Page_39.jpg Portfolio https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1400685151426-J0J91JTU01LB12A7UZGD/msk+wayfinding+guide+final_Page_40.jpg Portfolio https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1400685126644-3M4V9ZD7RHL0JIJ2SYGU/msk+wayfinding+guide+final_Page_41.jpg Portfolio https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1400685134735-Z40TTWFOHNRNA05FX2S6/msk+wayfinding+guide+final_Page_42.jpg Portfolio https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1400685146343-XMSY55BSJQ2PQU6C2RNQ/msk+wayfinding+guide+final_Page_43.jpg Portfolio https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1400685157270-A8VP8JQOVH607WD1ZYGM/msk+wayfinding+guide+final_Page_44.jpg Portfolio https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1400685165649-B8B0XAPTA4RXXVO65KI3/msk+wayfinding+guide+final_Page_45.jpg Portfolio https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1400685166146-V4PV4I5Y66WD5HXEIX21/msk+wayfinding+guide+final_Page_46.jpg Portfolio https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1400685175414-23I8T21160G8D0EU6B3H/msk+wayfinding+guide+final_Page_47.jpg Portfolio https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1400681734585-ERI1MY6AZJC43UMOIMCF/Screen+Shot+2014-05-21+at+9.15.06+AM.png Portfolio THE PROCESS Throughout the 15 week process we used many methods and techniques to gather information, gain insights and get inspiration including: observation and immersion in the space; stakeholder interviews with staff, patients, and caregivers; an ideation workshop; and 2 prototyping trips including in-hospital prototyping, digital prototyping, feedback and intercepts. https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1400685083210-E36UEA6FMIYX4B3JU5EN/MSK+Wayfinding+Final+Pres_V4_Page_24.jpg Portfolio https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1400685060859-LLIZIGVF0PJB671BA3U4/MSK+Wayfinding+Final+Pres_V4_Page_25.jpg Portfolio https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1400685070774-5E9JP9TNIMSC7MRCXOGR/MSK+Wayfinding+Final+Pres_V4_Page_26.jpg Portfolio https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1400685079960-3MSL8JDEVN1XHA0PL89J/MSK+Wayfinding+Final+Pres_V4_Page_27.jpg Portfolio https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1400685097030-BUSAOCCSMIM92UN3XS5V/MSK+Wayfinding+Final+Pres_V4_Page_29.jpg Portfolio https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1400685109810-A86JO4ARG61U65DADS9V/MSK+Wayfinding+Final+Pres_V4_Page_28.jpg Portfolio https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1400685116426-Y22EVN74I0RI96B7BYHY/MSK+Wayfinding+Final+Pres_V4_Page_30.jpg Portfolio https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1400685126980-8GDU37SK8UXNGZAINWUX/MSK+Wayfinding+Final+Pres_V4_Page_31.jpg Portfolio https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1404937368774-B3W87OBQJPIFCXMW4LV1/Screen+Shot+2014-07-09+at+10.49.06+AM.jpg Portfolio   On top of the 3 studies, I assisted the UX research teams with ongoing generative and evaluative studies for several product platforms. I was great to learn for the experience of the researcher and designers in my department. https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1404581744174-K2089D4JUXO461YVA00I/Screen+Shot+2014-07-03+at+11.05.51+AM.png Portfolio   I led a design research study to explore user engagement around Tumblr through an online diary study, semi-structured interviews, and usability testing. https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1404937336755-B273WRZNOQ4BUEXX2FZS/Screen+Shot+2014-07-07+at+9.07.38+AM.png Portfolio   I also piloted an internal study around mobile content consumption to help forward ongoing design initiatives. https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1359130344535-L5LWI1XOLGOPLP2D68OL/Applefest_Scoles.jpg Portfolio https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1404314617585-WHI9LSCU43MVWVNIEPXP/Wfootball_Scoles.jpg Portfolio https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1359128875338-AA4YTAXHGTDYVVZ73C4O/Veil_Scoles.jpg Portfolio https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1359134484818-JFZROJ0BX3XOK0I1BG9X/WinterFash_Scoles.jpg Portfolio https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1404314616943-XTYIGCZQUZHXVEOJAWS7/cheerleading_Scoles.jpg Portfolio https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1404416739143-AJ8WA26ABZ1AMALX19RV/Bus03_Scoles.jpg Portfolio https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1404416738543-TVK7L60U4RUDPRSMWLYI/Bus01_Scoles.jpg Portfolio https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1404416739274-EL21T58LDU6KOQJUZK55/Bus04_Scoles.jpg Portfolio https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1404416738457-3NIGUODKAFXFGD3IBC78/Bus02_Scoles.jpg Portfolio 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Portfolio https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1501588262335-DVSLYH3UBJZC1T7CZMNY/white+rabbit_Page_06.jpg Portfolio https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1501588260409-OA3UIG2FJYRLZLPDRJ5A/white+rabbit_Page_09.jpg Portfolio https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1501588261091-6QA3Y9M5THL0D8KGPU29/white+rabbit_Page_10.jpg Portfolio https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1501588261898-ER2RJK59CT6ZDNFY78SP/white+rabbit_Page_11.jpg Portfolio https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1501588262632-4MWAPTSOCGKD28TATTYF/white+rabbit_Page_12.jpg Portfolio https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1501588263277-KDU8JS1B8FGRW7ZOZUCC/white+rabbit_Page_13.jpg Portfolio 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https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1662751428878-JK2RM9OB8ZYSQA54W00N/Screen+Shot+2022-09-09+at+2.23.35+PM.png Portfolio https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1662751885035-A5A4DLW7899ZLOLJ3O9A/Screen+Shot+2022-09-09+at+2.31.05+PM.png Portfolio https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/77508efa-e8e9-4b38-837a-6c29957ea33f/Group+8+%281%29.png Portfolio http://www.nataliescoles.com/boss-of-breakfast daily 0.75 2017-08-08 https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1389192657886-9TBN65HWJ23EKMWPRIH5/image-asset.jpeg Research Communication Design https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1389192207656-N6SW6MHWSAVHC2V2IIU0/image-asset.jpeg Research Communication Design https://images.squarespace-cdn.com/content/v1/51029ef1e4b0527bec708cc5/1389192533316-JNESRVA9H8LDNJE458R4/image-asset.jpeg Research Communication Design 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helped prepare and organize generative and evaluative workshops for clients. 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