RESEARCH + STRATEGY | SERVICE DESIGN
During my internship, I was able to conduct 3 research projects. I also did regular presentation of my work throughout to the research team, the design team, other departments and senior stakeholders.
TUMBLR ENGAGEMENT STUDY
My primary project was a generative research study of Tumblr users and their engagement with the site. The project was created to help the designers to understand the social aspects of Tumblr and help inform Yahoo design integration and updates. I conducted semi-structured interviews and created a method for participant journaling with Tumblr.
TUMBLR ENGAGEMENT POSTER
TUMBLR USABILITY STUDY
I also completed a Usability study to learn how Yahoo users that were new to Tumblr were able to navigate and understand features.
DIGITAL CONSUMPTION PILOT
TEAM PLAYER
I also learned a great deal for assisting other members of the design research team with their studies. I assisted in note taking, home visits, and brainstorming sessions. I was also able to observe and learn from their experience. One highlight of my internship was participating in Yuser night, a research initiative designed to have all Yahoo employees have direct experience with the end customer.